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Big Ideas in Culture

Is Crowdfunding the Future of Book Publishing?

Written by: Keith Wagstaff

5 Comments 22 June 2011

unbound_crowdfunding_site

In days of yore and, perhaps, in olden times, writers that weren’t from money got by with the help of wealthy benefactors who funded them in hopes that they would get some of the credit for the world’s next masterpiece. Today, that doesn’t happen so much (or maybe it does? Email me, rich old guys!), but writers now have a different option: crowdfunding their next novel.

That’s the idea behind Unbound, a new site from the U.K. that allows donors to pledge cash to authors in exchange for things like signed hard copies of the book, goodie bags and invites to the launch party. You can even choose to fund the entire project, in which case you get … I don’t know, say, a back massage and a chicken dinner. The point is, you’re directly involved in the process. And just like Kickstarter, if the book doesn’t reach its targeted goal, your donation is refunded to you.

In a time when anything other than Swedish murder mysteries and memoirs of upper-middle-class white women in Bali are seen as huge risks, it’s nice to see someone trying to come up with an alternative to the current publishing model. It also seems like a nice balance between the self-indulgent, often oblivious world of self-publishing and the risk-averse, profit-driven world of traditional publishing.

The authors currently asking for money aren’t exactly schlubs, either. The one with the highest percentage of funding is Terry Jones, the Monty Python collaborator who directed The Life of Brian. In fact, right now submissions are limited to agent submissions. This is probably a good thing. As people see established artists turn to alternative methods of publishing, maybe it’ll gain a bit of legitimacy. One thing is for sure–traditional publishing isn’t getting anymore lucrative. That means under the current system, if you’re not selling a sure thing, publishers probably aren’t going to buy it. Hopefully crowdfunding sites like Unbound can change all of that–it sure beats waiting for a wealthy benefactor, anyway.

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Categorized in: Big Ideas, Culture

Your Comments

5 Comments so far

  1. Matt says:
    June 27, 2011 at 8:41 pm

    Content was king…consumer is now king.

    Reply
  2. Bond says:
    June 28, 2011 at 8:11 pm

    What’s the deal with Swedish murder mysteries, anyone?

    Reply
  3. Jim Kukral says:
    November 4, 2011 at 9:46 am

    Those sites are great, and yes, you can crowdfund a book. I just did it on my own to the tune of over $35k in just over 30-days. Click my name to see the book.

    Also, I talk about how I did it in my new book. “How To Crowdfund Your Next Book, How I Raised Over $30k in 30-days.

    http://www.amazon.com/No-Publisher-Needed-Crowdfunding-ebook/dp/B0062A1128/ref=ntt_at_ep_dpt_5

    Reply

Trackbacks/Pingbacks

  1. Briefly Noted | Is Crowdfunding the Future of Book Publishing? | The Utopianist – Think Bigger | Irish Publishing News - June 24, 2011

    [...] Is Crowdfunding the Future of Book Publishing? | The Utopianist – Think Bigger. [...]

  2. Is Crowdfunding the Future of Book Publishing? | The Utopianist – Think Bigger « Singularités - July 30, 2011

    [...] Via Scoop.it – APPRENTISSAGESA new site helps readers connect with their favorite authors by funding their next book. (Is Crowdfunding the Future of Book Publishing?Show original [...]

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